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Where on earth does the phrase ‘Planet Zog’ come from?

I’ve heard a lot of people talk about Planet Zog recently. One instance was the other evening, when I saw a pundit on a TV news programme suggest that some other pundit was “living on Planet Zog” – meaning that he was inhabiting a land of complete fantasy. In everyday conversation, Planet Zog seems to have largely replaced that lovely place “Cloud Cuckoo Land”.

We know where Cloud Cuckoo Land comes from, though it is more ancient than a lot of people think. It’s an English translation of Nephelokokkygia and comes from a play by the Greek writer Aristophanes. But I started wondering about who might have coined the phrase “Planet Zog”, which seems to be a much more modern usage.

So I started doing some research. “Zog”, on its own, has an interesting history. Albania once had a ruler called King Zog. There was an underwater character called Zog in a 1911 story entitled The Sea Fairies, by Frank L Baum, the man who gave us The Wizard of Oz. You could buy a multi-purpose cleaning product called Zog in the early 20th century. And far-right nutjobs still peddle an old conspiracy theory about a Zionist Occupied Government, which is abbreviated to ZOG.

In Britain in the late 1990s and early 2000s, Planet Zog received several name-checks in parliament

When I looked specifically for “Planet Zog”, I found references to a pair of puppets who made their debut on Irish TV in 1987 – Zig and Zag, two furry alien twins from the Planet Zog. They became much more famous in the UK in 1992, when they joined the team of The Big Breakfast, the Channel 4 morning show. And there is evidence that comedians started using the phrase “Planet Zog” quite a lot from this date.

Once comedians have started spreading something, politicians are often only a little way behind. In Britain in the late 1990s and early 2000s, Planet Zog received several name-checks in parliament. An early political user was Labour’s Peter Mandelson, who bitchily dismissed some Conservative opponent in 1998 as “someone who inhabits Planet Zog and remains blissfully unaware of the conditions and challenges facing business in the real world”. Politicians are still using the phrase today: not long ago, Tory buffoon Boris Johnson produced a soundbite about “oligarchs from the Planet Zog”.

When it’s written down, Zog is sometimes spelt as Zogg, with two Gs. This is the spelling favoured by a British organisation called Planet Zogg, which has been hosting parties “with full-on cosmic visuals in a friendly, fun environment” since September 2000.

I could have stopped investigating here and concluded that Zig and Zag (or rather their creators, Mick O’Hara and Ciaran Morrison) were solely responsible for bringing Planet Zog into our language. But then I discovered a book published in 1984, three years before the little alien puppets first hit the Irish small screen. Planet Zog appears in a children’s sci-fi novel called Hyperspace by Edward Packard. The book belongs to the Choose Your Own Adventure series, whereby the reader becomes the hero and makes choices about the development of the story as they read, turning to different pages according to their choices. On page 109 is one of many possible endings of the story, and sees the reader in the consulting room of a psychiatrist and hypnotist, who is swinging a chain in front of the hero to put him (or her) into a hypnotic trance.

The book continues like this:

Slowly you begin to remember. It’s coming back to you. You were born on the planet Zog, and pulling the red lever must have caused you to switch identities with a creature that’s rare even on Zog. This creature begins life in the form of a human being. At the age of sixteen it spins a cocoon around itself. About three months later it emerges as the furry-haired gurumba, a Zogian animal that looks very much like an Abyssinian cat. The End

I would blow a mighty fanfare here and now, and crown Edward Packard the originator of Planet Zog, if I hadn’t found a short review in an old magazine, published in 1983, of a $16.95 computer game entitled Abductor. These were the days when computer games came on cassette tapes, and Abductor worked on a clunky old American home computer known as the Commodore. Anyway, here’s the review:

Planet Zog has been colonized by human beings. Aliens have begun to kidnap and murder the settlers. Your job is to defend the colony.

So it looks like the first mention of Planet Zog comes from a 1983 computer game. Well, the first mention in English, at any rate. I say this because my research has turned up instances in which the word Planet and the word Zog have been put together… in German sentences.

“The planet” in German is Der Planet, and the word zog is a past tense of ziehen, the verb “to pull”, and I have found these two words together in a couple of very old German publications. One, dating from 1908, is a history of the steam engine. In one key section, the author seems to be discussing a locomotive named the Planet, and the extraordinary things it could do:

Der ‘Planet’ zog bereits einen Zug von 76 t Nutzlast mit 15½ Meilen (25 km) stündlicher Geschwindigkeit.

By the way, that sentence contains one of my favourite German words, Geschwindigkeit, which ironically takes quite a long time to say but means “speed”.

But hey, 1908! You could argue that Planet Zog is more than a century old. Next time you use this phrase to accuse someone of losing touch with reality, you’ll be metaphorically consigning them to a planet with a long and illustrious history. It’s probably a delightful place to live.

© 2014 Tony Barrell

Tony Barrell is a writer, pop historian and etymologist who has investigated other popular phrases, such as “hunky dory“, “toy boy“, “holiday-maker“, “hanky-panky“, and “without further ado”. Tony’s new book, Rock’n’Roll London, is out now. More information here.

October 7, 2014

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About the Author

Tony Barrell is a pop historian, journalist, editor and Londoner who has spent much of his life interviewing musicians. He has written many major articles for The Sunday Times and other publications. His 2017 work The Beatles on the Roof is the first book to be published about the Fab Four’s famous 1969 rooftop concert.

2 comments found


  1. Richard Valanga

    Still love Cloud Cuckoo Land which is the working title of my Autobiography and thanks for letting me know where the name came from Tony and hey, Planet Zog – Love it. Set the controls for heart of Planet Zog!

  2. Susana Raby

    Interesting. I think I’ll stick with cloud cuckoo land

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